Crime Time and Me Time — Brand Dossier

File 01Wordmark

Your name, set in stone.

The lockup goes everywhere your brand name appears — channel art, thumbnails, watermarks. Cream serif on dark; ink serif on light. Keep the two-tone (serif + script) intact.

Dark surfaces

Light surfaces

Download wordmark (dark) Download wordmark (light)

File 02Profile Mark

The badge.

Your emblem — the bathtub, the magnifying glass, the case file, the candle. It IS your profile picture. The simplified fingerprint-glass variant keeps you recognizable where the full scene would muddy: comment threads and tiny thumbnails.

Download badge (1080²)

Two marks, one identity. Lead with the full badge on every profile. Drop to the fingerprint-glass mark only at tiny sizes where the scene loses legibility — it stays unmistakably yours.

Download small mark

File 03Palette

Cozy noir, in seven colors.

Warm black grounds everything; dusty rose and mauve carry the warmth; cream is your type on dark; brass is the one gold accent. Keep these exact values and your feed reads as one world.

Warm Black

#0C0A0B

Primary ground. Backgrounds, the badge field, dark sections.

Deep Plum

#3B2530

Depth + shadow. Elevated panels layered on the black.

Dusty Rose

#C98B84

Primary accent + the "& Me Time" script. Highlights, borders.

Mauve Rose

#9B5B57

Secondary rose. Rules, hovers, deeper accents.

Cream

#EFE6D6

The serif wordmark + headings on dark. Warm ivory.

Antique Brass

#C49A5B

Gold accent. Fine rules, evidence tags, small pops.

Soft Lavender

#B7A6CE

Cool pop. Calm cues, lavender detail — used sparingly.

Download palette card

File 04Typography

Two workhorses, two accents.

Fraunces sets headlines and the "CRIME TIME" wordmark; Inter carries everything you read. Two accents, used sparingly — Alex Brush for the "& Me Time" flourish (never a whole sentence), and IBM Plex Mono for case-file tags and numbers.

Display — Fraunces

The case reopens.

& Me Time

Fraunces + Alex Brush — both free on Google Fonts. The high-contrast serif carries weight; the script is the one soft flourish. Use it once, never twice.

Body — Inter · Utility — IBM Plex Mono

Victim-first, sourced, and calm. This is the readable voice for captions, descriptions, and long-form notes — clear at any size, warm at every one.

CASE FILE · STATUS: UNSOLVED · EVIDENCE LOG

Inter for body and captions. IBM Plex Mono for the case-file details — evidence tags, timestamps, file numbers.

File 05Profile Picture

Ready to upload, right now.

The same badge across all four platforms — instant recognition. It's already circular, so it crops cleanly to every platform's round frame.

Profile picture1080 × 1080

Download 1080² Download 800² (YouTube)

Platform specs

Instagram320×320 · round

Facebook170×170 · round

TikTok200×200 · round

YouTube800×800 · round

FormatPNG

Use the same image everywhere. It's built to read at a glance, even shrunk to a phone thumbnail.

Tiny sizes

Comment avatarsswap to small mark

Whyscene muddies < 48px

At comment size the full scene gets busy — the fingerprint-glass mark stays crisp and on-brand.

File 06Facebook Cover

Your Facebook cover.

Composed and ready — the wordmark sits in the mobile-safe center so nothing gets cut on a phone. Upload as-is.

Facebook Page cover1640 × 624

To use: download and upload straight to your Facebook Page cover slot. Text stays inside the safe center on both desktop and mobile.

Download Facebook cover

File 07YouTube Banner

Your YouTube channel art.

Full 2560×1440 with your wordmark inside the all-device safe area (1546×423) — it reads on a phone, a laptop, and a living-room TV without clipping.

YouTube channel art2560 × 1440 · safe 1546 × 423

To use: upload to YouTube channel customization → Branding → Banner image. The wordmark stays within the TV-safe zone, so it's never cut off.

Download YouTube banner

File 08Bios · Ready to Paste

Every bio, written and counted.

Copy-and-paste for all four platforms. Each leads with "Hosted by Sheila Foley", each fits its character limit, each keeps the voice warm and victim-first. Hit copy, paste into the app, done.

Instagram

≤ 150 characters · 115 / 150 chars

Hosted by Sheila Foley 🕯️ Cozy true crime, victim-first. Bubble baths, tea & case files. Stay cozy, stay curious. 🛁

TikTok

≤ 80 characters · 69 / 80 chars

Hosted by Sheila Foley · Cozy true crime, victim-first · Stay curious

Facebook — Short Bio / Intro

≤ 255 characters · 224 / 255 chars

Hosted by Sheila Foley. Cozy true crime that puts victims first. A lit candle, tea in hand, a bath running, and a case file opened with care. Never sensational, always respectful. Soak. Relax. Solve. Stay cozy, stay curious.

Facebook — About

Long form · 813 chars

Hosted by Sheila Foley. This is cozy true crime — the bath running, a candle lit, tea in hand, and a case file opened with care at the end of a long day. We tell hard stories the soft way: victim-first, always naming the person harmed and honoring who they were before we ever touch the crime. Every case is sourced and steady, never sensational — we don't glorify anyone who caused harm, and we don't turn someone's worst moment into spectacle. Think of it as a friend on the couch: calm, curious, and unhurried, walking a timeline the way a good investigator would while keeping remembrance at the center. New episodes land gently each week — Victim Spotlights, Cold Case Corner, and long-form Deep Dives — plus a little me-time ritual to make the heavy feel held. Soak · Relax · Solve. Stay cozy. Stay curious.

YouTube — Channel Description

Search-aware · 913 chars

Hosted by Sheila Foley. Welcome to Crime Time and Me Time — cozy true crime for the end of a long day, where the bath is running, the candle is lit, and the case file opens with care. This is a victim-first channel: we start every story by naming the person harmed and remembering who they were, never glorifying anyone who caused harm and never trading remembrance for shock. Expect sourced, steady storytelling that says plainly what is known and what stays unknown — cold case deep dives, unsolved mysteries revisited, and calm investigator's-lens walk-throughs that explain the "why" behind the evidence. It's the self care and me time ritual woven into serious true crime: a soft, safe place to sit with a hard case, tea in hand. New episodes arrive on a gentle weekly cadence, so there's always a cozy night waiting when you need one. Pull up a blanket, settle in, and stay a while. Stay cozy. Stay curious.

Download all bios (.txt)

File 09Brand Voice

How you sound.

The rule under everything: cozy, credible, and victim-first. This is what makes a stranger hit follow after one video — and what keeps the brand kind.

You are

A friend on the couch, not a lecturer. You speak softly to one viewer, as if they just settled in beside you with a cup of tea, so heavy stories feel shared instead of performed.
Victim-first, always. You name the person harmed and one small human detail about their life before you ever touch the crime, anchoring every case to the human at its center.
Credible and calm, never sensational. You state plainly what is known versus unknown and let sourced, careful research carry the weight — trust is its own kind of comfort.
Cozy as the delivery, not a costume. The candle, the bath, the warm black-and-mauve room are the format itself; the softness lowers the guard so viewers can sit with hard cases.
Curious with an investigator's patience. You walk a timeline or a piece of evidence step by step in an unhurried voice, explaining the 'why' the way a detective actually would.
Warm, intimate, and unhurried. You over-research one case and take your time, so intimacy comes from thoroughness and respect rather than cliffhangers or shock.

You are not

Never sensationalizing or glorifying perpetrators. You do not treat anyone who caused harm as a celebrity, a mastermind, or the star of the story — the focus stays on the case and the people affected.
Never exploiting victims or their families. You do not use a person's worst moment for shock, clicks, or graphic spectacle; every detail must serve remembrance and understanding.
Not ghoulish or gory for effect. You skip gratuitous crime-scene detail and lurid framing; restraint reads as respect.
Not a hot-take or rage-bait channel. You do not chase cliffhangers, outrage, or unverified rumor for engagement — sourced and steady beats loud and fast.
Not cold or clinical. You never let 'serious' tip into detached; warmth and empathy are non-negotiable even when the facts are hard.

Keywords

cozy true crime victim-first cozy noir bubble baths and case files stay cozy stay curious soak relax solve friend on the couch sourced and steady me time ritual cold case comfort

Content pillars

Victim Spotlight — Cases opened by honoring the person harmed and their family first — who they were, not just what happened to them.
Cold Case Corner — Unsolved and forgotten cases revisited with care, keeping names and questions alive so they aren't forgotten.
The Deep Dive — Long-form, over-researched multi-part stories that leave no question unanswered, told slowly and respectfully.
Detective's Notebook — Short investigator-lens beats that walk through one timeline or piece of evidence so viewers understand the 'why,' not just the outcome.
Me Time Ritual — The cozy self-care thread — bath, candle, tea, cold-case games — that frames every night as a soft place to land.
Community Solve — Gentle, respectful invitations for viewers to sit with the facts together and share thoughts — remembrance as a group, never a witch hunt.

Quick wins — week one

Record a 60-second cozy intro from the real setup — candle lit, tea in hand — that names the show, the lane ('cozy true crime, victim-first'), and the tagline 'Stay cozy. Stay curious.'
Publish a pinned 'how we do this here' post: victim-first, sourced, never sensational — set the tone before the first case drops.
Film Episode 01 as a Victim's Story: open by naming the victim and one human detail about her life before any crime detail.
Create a repeatable cozy set (warm black, dusty rose, cream, brass gold — candle, tea, case file) and shoot all first-week content in it for instant visual consistency.
Record a short Detective's Notebook clip walking through one timeline step by step, in a warm unhurried voice, to establish credibility early.
Write self-contained bios for all four platforms (no external links) using the taglines and 'Hosted by Sheila Foley' credit exactly.

File 10Content DNA

Five voices you already love.

The creators you named — not to copy, but to understand the moves you're drawn to. Each one gives your channel something the others can't.

Annie Elise

10 to Life (YouTube) — also the "Serialously" podcast

A former fashion trend-forecaster turned victim-first true-crime storyteller whose "10 to Life" channel pairs thorough research with genuine empathy for victims and their families.

Their moveShe frames every case around warning signs, timelines, and justice for the person harmed — advocacy and honoring the silenced, never celebrating the perpetrator.

What you takeYou can be highly produced and rigorously researched while staying warm and human; empathy and craft aren't a trade-off, they're the whole brand.

On-camera moveOpen each case by naming the victim and why their story matters before any detail of the crime, so the audience is anchored to the person first — then let the research carry the rest.

Stephanie Harlowe

Stephanie Harlowe (YouTube) — long-form, multi-part true-crime deep dives

A YouTube documentarian who tells deeply researched, multi-part true-crime stories in a warm, conversational "let's sit down and talk about this together" voice, with victims squarely at the center.

Their moveShe researches a single case for a week or two and builds it into a complete, multi-part series so you leave with no unanswered questions — depth and care over cliffhangers, always humanizing the victim as if she were your sister or friend.

What you takeTreat each case as a full, careful sit-down rather than a quick hit: over-research, center the victim's humanity, and let intimacy come from thoroughness and respect — never from sensationalizing the crime or the perpetrator.

On-camera moveOpen every episode by speaking directly and softly to one viewer — "let's settle in and talk about her" — naming the victim first and telling a small human detail about her life before you ever touch the crime, so the whole cozy setup serves remembrance, not spectacle.

Derrick Levasseur

Crime Weekly (co-hosted with Stephanie Harlowe); also hosts Detective Perspective

A former police sergeant and undercover detective (and Big Brother 16 winner) who brings a real investigator's procedural lens to true-crime storytelling.

Their moveHe walks through a case the way an actual detective would work it, explaining the "why" behind investigative steps, timelines, and evidence so listeners understand the process, not just the outcome.

What you takeCredibility comes from calm, grounded explanation, not shock. Naming what investigators actually do keeps the focus on the case and honors the people at its center rather than sensationalizing it.

On-camera moveAdd a short "here's how an investigator would read this" beat to a case segment, walking through one timeline or piece of evidence step by step in a warm, unhurried voice that keeps the victim and their family at the center.

Reporting Live From My Sofa

Reporting Live From My Sofa (YouTube); co-hosts the True Crime Squad podcast

Paul, a North Carolina host with an English/Creative Writing background, covers true crime, courtroom drama, and unsolved mysteries with warmth, narrative craft, and gentle humor — the friend-on-the-couch approach.

Their moveHe turns the living room itself into the format: relaxed, at-home delivery woven with personal moments (right down to his Yorkies) so heavy cases feel like a story shared between friends rather than a lecture.

What you takeCoziness isn't a gimmick laid over true crime — it's the delivery. Leaning into a real, personal at-home setting lowers the guard so viewers can sit with hard stories, reflect, and keep the focus on the humans involved instead of the shock.

On-camera moveOpen each episode from your actual cozy setup — candle lit, tea in hand — and drop in one small, genuine personal beat (how your day went, the bath running) before easing into the case, so the audience settles in like a friend has just joined them on the couch.

Ashleigh Banfield

Leads NewsNation's true-crime digital vertical; hosts the podcast "Drop Dead Serious with Ashleigh Banfield" (former host of "Banfield" on NewsNation, ended Jan 2026)

An Emmy-winning broadcast journalist with a nearly 40-year career who now pours that hard-news credibility into long-form true-crime storytelling and interviews.

Their moveShe earns trust through steady, direct-to-camera authority — plain-spoken, unflinching, and grounded in decades of real reporting — so the story feels sourced and serious rather than sensational.

What you takeCredibility is a cozy comfort too: speaking with calm, sourced confidence lets you sit with hard cases respectfully, keeping the focus on the people affected instead of the spectacle.

On-camera moveOpen each case looking straight down the lens and state plainly what is known versus unknown before you settle into the story — a grounding "here's where the facts stand" moment that signals you're a careful, victim-first narrator.

The synthesis — what nobody else fully owns

Crime Time and Me Time owns the intersection almost no one fully holds: true crime that is credible AND cozy AND deeply victim-respectful at the same time. Most cozy channels trade rigor for vibes; most serious ones trade warmth for authority. Sheila Foley threads all five influences into one lane — Annie Elise's victim-first, warning-signs framing; Stephanie Harlowe's over-researched, "sit down and talk about her" intimacy; Derrick Levasseur's calm investigator's lens that explains the "why" behind the evidence; Reporting Live From My Sofa's living-room-as-format warmth where the coziness IS the delivery; and Ashleigh Banfield's plain-spoken, sourced "here's where the facts stand" credibility. The result is a nightly ritual: a bath running, a candle lit, tea in hand, and a case file opened with care — where the comfort of the setting exists to serve remembrance, not spectacle. This is the space nobody else fully owns: the calm, sourced authority of a newsroom, the intimacy of a friend on the couch, and an unbreakable rule that the person harmed comes first — packaged as the softest, safest place to sit with a hard story at the end of a long day.

File 11Format Playbook

Five formats. Rotate them.

You don't need a new idea every week — just these five, each mapped to an influence in your DNA. Master one, then add the next.

01

The Victim's Story

Annie Elise (10 to Life)

Every case opens by naming the victim and why their story matters before a single detail of the crime, anchoring the audience to the person first. The research then carries the rest, framed around warning signs, timeline, and justice for the person harmed.

"Her Name Was — Why We Start Here" / "The Warning Signs Everyone Missed"

18-30 min, warm and steady — empathetic and thorough, never rushed.

02

The Cold Case

Ashleigh Banfield (Drop Dead Serious)

An unsolved case revisited by stating plainly what is known versus unknown, straight down the lens, so the facts feel sourced and serious. It keeps names and open questions alive with calm, credible authority rather than speculation.

"Still Unsolved: Where the Facts Stand" / "The Case That Was Never Closed"

12-20 min, calm and grounded — plain-spoken, unflinching, credible.

03

The Deep Dive

Stephanie Harlowe

A single case researched for a week or two and built into a complete, multi-part sit-down so viewers leave with no unanswered questions. Intimacy comes from thoroughness and respect — the victim humanized as if she were your sister or friend.

"Let's Settle In: Part One" / "Everything We Know About Her, Start to Finish"

30-60 min (multi-part), slow and immersive — conversational, no cliffhangers.

04

The Cozy Case File

Reporting Live From My Sofa

Opened from the real cozy setup — candle lit, tea in hand, bath running — with one small genuine personal beat before easing into the case. The coziness is the delivery, lowering the guard so viewers settle in like a friend just joined them.

"Bath's Running, Grab Your Tea" / "A Cozy Night with a Hard Case"

15-25 min, relaxed and intimate — friend-on-the-couch warmth with gentle personal moments.

05

The Community Solve

Derrick Levasseur (Crime Weekly / Detective Perspective)

A 'here's how an investigator would read this' beat walks through one timeline or piece of evidence step by step, then gently invites viewers to sit with the facts together. It keeps the victim and family at the center and treats the audience as thoughtful partners, never a witch hunt.

"How a Detective Would Read This" / "Let's Look at the Timeline Together"

10-18 min, unhurried and engaging — calm procedural walk-through, warm invitation to reflect.